After catering to our filmic friends for the past few weeks, we're stepping away from cinema and into the world of design. Design is the art of communication, an approach to visualizing the verbal and contextualizing the inconceivable. Do you design?
Brands revolve around logos, and effective brands span seamlessly across the gaps in our 4-screen world. With so many screens venues at play, our logos have to dress properly for the occasion – much as you wouldn't wear a Rolex® and a tuxedo to a summer league swim meet. Design a responsive brand through the use of responsive logos and clear guidelines, and you'll see the long-run benefits!
Speaking of seamless gaps, don't forget about user experience (UX) design! What does that mean, anyway? The experience of users isn’t limited to a single channel, device or part of your business. Designing a pristine user experience is nothing more than orchestrating customer service for cross-platform applications. UX design leverages tech features like "tel:" hyperlink tags and finger-sized buttons, in a venue like mobile websites to make an action, such as calling customer support, as simple as a tap. How do you make magic happen? Innovate sympathetically for your audience's needs!
Your work only communicates well when your audience sees it and understands it; no matter how creative your designs, they're worthless if inaccessible by your audience. Powerful design requires a step back with conscientious consideration, so do the best you can with alternate text.
We're surrounded by design – and the most powerful designs remain unnoticed. Aesthetics assist communication, though a designer who marries form and function well leverages affordances of design so that aesthetics convey the method of use implicitly.
If you've ever watched MacGyver, you know what we're getting at with these principles of creative communication. What are some problems we can help you solve? Feel free to reply with further ideas for our next post!